Under the patronage of His Majesty King Hamad bin Isa Al Khalifa, Benefit Company announced their bronze sponsorship of the Third Asian Youth Games (AYG), which will be held in the Kingdom of Bahrain from October 22–31.
Benefit announces bronze sponsorship for third Asian Youth Games
Yusuf Duaij, the AYG’s Executive Committee Chairman, and Nezar Maroof, Benefit’s Chief Marketing and Corporate Communication Officer, signed the sponsorship deal.
Duaij emphasized that the partnership with a prominent national corporation such as Benefit signifies a mutual dedication to bolstering the Kingdom’s youth and sports movement. He pointed out that the bronze sponsorship will be essential in giving the AYG the backing it needs to be a remarkable event.
He emphasized Bahrain’s capacity to host important events and stated that the backing of national institutions is essential to the Asian Youth Games 2025’s success and demonstrates national pride.
Benefit is proud of this cooperation, Maroof said, adding that the company’s sponsorship of the Asian Youth Games is in line with its corporate social obligation to help the country realize its goal of hosting big athletic events.
Additionally, he stated that the AYG’s bronze sponsorship demonstrates a strong commitment to promoting youth and sports as essential components of community development. In addition to being an athletic competition, the event is viewed as a means of fostering cross-cultural understanding and raising Bahrain’s profile both domestically and internationally. He stated that Benefit is dedicated to supplying everything required to guarantee the event’s success, which is being hosted under the King’s patronage.
