October 16, Manama (BNA): “DOO” is an AI-powered platform that specializes in improving the customer experience for businesses. The Labour Fund “Tamkeen” announced that it has joined its list of approved service providers under the Digital Enablement Program.
Tamkeen approves “DOO” as service provider in Digital Enablement Programme
The first track of Tamkeen’s Digital Enablement Program, which was introduced earlier this year, gives access to digital solutions via affiliated service providers. These solutions offer cutting-edge capabilities that are intended to increase productivity and satisfy a variety of business requirements. In order to implement the digital solutions that best meet their operational demands, businesses can select their own service providers under the second track.
As a result, businesses can now take advantage of the services that “DOO” offers as part of the assistance that is given under the Digital Enablement Program’s first track. By providing them with cutting-edge technologies that increase productivity, satisfy their business needs, and are fully supported by “Tamkeen,” this track gives enterprises access to digital solutions that are supplied in partnership with recognized service providers.
An AI-Powered Virtual Assistant, a CRM AI Chatbot, an AI Marketing Tool, and Predictive AI Analytics are the four main services that “DOO” will offer with its cutting-edge AI platform. Through individualized multilingual support, these services are intended to assist businesses in enhancing and growing client engagement and increasing revenue. The platform offers AI-driven support services that are customized and consistent with the enterprise’s corporate identity, as well as the ability to automate responses on apps like Instagram and WhatsApp. This enhances the overall client experience, lowers operating expenses, and improves service quality.
Chief Growth Officer Khalid Al Bayat of the Labour Fund “Tamkeen” emphasized the value of this partnership in helping Bahraini businesses boost their expansion, modernize their business processes, and guarantee sustainability—all of which are among Tamkeen’s strategic goals for 2025.
“Under the Digital Enablement Program, we are pleased to welcome a top Bahraini business to our network of authorized suppliers. It is incredibly satisfying to now have them as one of our esteemed partners after following their journey from start to finish.”
“Our goal at DOO has always been straightforward: to help businesses connect better with their customers through smart technology that speaks their language,” stated Husain Haji, Chief Growth Officer at DOO. With Tamkeen’s onboarding under the Digital Enablement Program, we can now enable even more Bahraini businesses to use AI to expand, digitize, and provide better customer experiences. It’s a proud accomplishment for Bahrain‘s tech industry and an exciting step for us.”
In accordance with Tamkeen’s 2025 strategic priorities, which include improving Bahrainis’ competitiveness and position in the private sector, providing them with the necessary skills for career advancement in the private sector, and giving enterprise growth, digitalization, and sustainability top priority, as well as fostering the growth of the ecosystem surrounding the private sector and labor market, the Digital Enablement Programme complements Tamkeen‘s ongoing efforts to support the expansion and development of small and medium-sized businesses (SMEs).
