October 18, Manama (BNA): The executive management of Singapore Gulf Bank (SGB) met with Minister of Tourism Fatima bint Jaafar Al Sairafi, who is also the chairperson of the Bahrain Tourism and Exhibitions Authority (BTEA), to discuss ways to improve strategic cooperation and share knowledge about the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector and its crucial role in promoting the Kingdom’s sustainable economic growth.
Tourism Minister meets SGB executives
Along with representatives from the Ministry of Tourism and the BTEA, the meeting was attended by Vice President Saleh Al Zayani, Chief Executive Officer Justin Han, and Executive Vice Chairman Ali Moosa.
Opportunities for collaboration between the financial and tourist industries in hosting and planning international events were emphasized by the minister of tourism. She pointed out that the Kingdom of Bahrain has integrated capabilities that make it a perfect location for technology and financial conferences and fairs, backed by cutting-edge infrastructure and top-notch lodging options.
According to her, business tourism is a key element of the country’s tourism strategy and plays a significant role in promoting sustainable development by raising hotel occupancy rates, drawing in investments, and giving locals access to high-caliber employment opportunities in the hospitality and events management industries. She emphasized how crucial collaboration with top financial institutions is to the advancement of this crucial industry.
The SGB officials, for their part, went over the bank’s digital banking services agenda, highlighting Bahrain’s crucial position as a major regional financial center and a bridge linking Asian markets with those in the Middle East and North Africa.
The potential to draw significant financial events, conferences, and exhibitions to the Kingdom was also discussed at the meeting, along with areas of integration between the tourism and financial sectors. This would further solidify Bahrain‘s standing as a top destination for the global business community, bolstered by an environment that is driven by innovation and top-notch regulatory standards.
